Sponsorship can come in many shapes and sizes. From funding, to support, to marketing, to supporting you in content. We advise that similar to your in-person events that you work with sponsors in the same way to support you digital events. Some ideas that can help you think about how sponsors can support your digital events:
- Sponsors event sessions and event speakers - They can provide a valuable addition to the event line up if you cannot source others. They can also allow you to offer a range of sessions rather than just 1. - Sponsored giveaways - They can give you items or funding towards competition prizes for your events or help you do some postal marketing for your event. - Sponsored Afterparty or Happy Hour - They can sponsor and lead the cost of the after event for your bigger conferences. Can you send participants and after party pack that has items to relax and have some fun? - Simply collaborate with them - Ask them for their ideas in helping to generate a great event or whether they could be your mentor. - Sponsors to fund and replace in-person experience replacements - Can you ask them to fund a £5 uber eats gift card for every participant so they can order lunch at home during the break? - Sponsors to cover the per person cost of an event - and highlight this event was brought to for free by X sponsor.
We understand that in securing a partnership for this kind of event may be different so here are some thoughts to consider:
- Your audience profiles should be the same and your attendees should have a direct benefit of this sponsors partnering with your event - All external partners need to have proper documentation and policies about GDPR and they need to understand the information a group can or cannot give them. - The external partner should understand that spamming and hounding attendees and leads if not for a good experience. Make sure you agree on how you’ll follow up and guidelines for how you will put them in touch with your attendees post event.