Sponsorship

External Sponsorship is great way to get some extra money for your club or society. You may also be able to secure sponsorship for non-monetary items such as food and drink for social events or tickets to attend conferences and events for your members.

 

When you are approaching different organisations one of the most important things is to tailor your sponsorship requests to the business you’re applying to – for example, if you wanted to put on a dance show, you could approach dance supply stores to provide costumes.

 

Below are some steps to think about if you are looking at getting external sponsorship.

 

1.Who

  • Identify companies/brands that have the similar values/objectives as your event or club/society or committee.
  • Consider any national governing bodies or organisations who are linked to your club/society.
  • For departmental societies consider which graduate recruiters would be keen to target your area.
  • Consider what qualities your club/society or committee members have that graduate recruiters may look for (e.g. leadership skills).
  • Research companies to see if they are involved in or support your activity such as drama or chess etc.
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2.How

  • Attend careers fairs to speak to graduate recruiters.
  • Use contacts your committee/members may have
  • Research companies of interest to see what they are supporting currently, where and when.
  • Use social media – tweet companies, contact people on LinkedIn
  • Remember, if you don’t ask, you won’t get.
  • Create a sponsorship pack
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Sponsorship Pack

A Sponsorship Pack can be given to companies to include more information about your club/societies and what you want from the deal. There is a rough guideline below of what to include in your pack:

 

  • What your club/society is about and what you do (include detailed figures)
  • What the company would gain from sponsorship of your club/society (publicity, reaching to a student audience or potentially thousand etc.). Targeting students is part of many companies’ promotion strategies.
  • What would you like from the company (workshop, space, or do you need money or catering for an event or new hoodies for the year etc.)
  • If you are asking for money, how much will it cost the company? - don’t be unrealistic, expect to have to negotiate. Make sure you know what other clubs/societies similar to you have secured to give you an idea of what you are worth as a club/society.
  • Your contact details
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3.The Contract  

If a company has agreed to sponsors you, you must then draw up the agreement between yourselves (the club/society) and your sponsors. This agreement will consist of everything that the organisation is giving you and what you are promising the organisation in return.

 

We have created a contract template that all societies should be using for contracts. Please note that there are several points in there, particularly around data protection, marketing and promoting events and booking rooms on campus that should not be removed or amended. If you remove or amend these so that their purpose is no longer clear within the contract, you will be asked to resubmit the contract with the original phrases in.

 

Please get the organisation to sign the contract, but do not sign it yourself. The Students' Union will sign all contracts on your behalf – no matter how big or small the amount is or whether the contract is with a foreign organisation. Contracts signed by the sponsor and someone that isn’t from the Students’ Union will not be valid and we will not be able to issue an invoice for you to receive and sponsorship into your account.

 

Please complete the from below and upload your contract to the form to get it approved and sign by the Union.

 

Once your contract has been signed by the Head of Activities, we will arrange for an invoice to be sent out to the relevant company so that they can transfer the funds to the LSESU account. This will be automatically allocated to your club/ society; please note that this whole process usually takes a few weeks.