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Promote Your Group

Planning an event or want to increase the amount of members your group has? Find out how best to promote your group and how LSESU can help.

Our top tips

Getting students to know about your activity and events can be one of the most difficult things about running a society. That's why we've compiled our top tips for getting yourself noticed and building up your member base.

There are so many things that you can do yourself, have a look below for some ideas.

Did you know that every student group has a webpage on the LSESU site?

This is the first point of call for incoming students to find out about your society. Make sure you have as much information on here as possible, it will make you look appealing and active. Members of your student group committee can edit this information, they must have admin rights to do this, more information can be found in Module 3 of the training.

If you have a student group event coming up that you wish to promote, then you can list it on the ‘What’s On’ page of the LSE website. For more information check out Module 3 on the training page on the website.

If you don’t have a facebook page or a twitter account for your society then you should definitely consider getting them, social media is playing an ever-increasing important role in the majority of people’s lives.

Some tips:

  • Don’t post too much on facebook- it can an invasive form of communication if you bombard people every hour of the day
  • Facebook will automatically promote picture and video content ten times more than pure text content organically, so bear this in mind
  • Twitter can be used much more regularly- short, snappy, amusing content
  • Create facebook events for your events so that people have all the info in one place, are reminded about it, and can invite their own friends too
  • If you want a way of managing your facebook and twitter accounts in one place, and a way of scheduling posts in bulk, then programmes like Hootsuite are easy and free to use HootSuite(Opens in new tab). Tweetdeck is also a useful programme for monitoring twitter TweetDeck(Opens in new tab)

Registered clubs and societies can book stall spaces on Sheffield Street, located outside the Saw Swee Hock Student Centre. This is a great place to promote your group or a specific event due to the amount of foot fall.

If you would like to book a stall for your club or society to promote an event or to fund-raise, please call contact the LSESU Front of House team at Please note fundraising currently has to be done via cashless methods. Stall bookings are availble Monday to Friday between 10am and 4pm and on a first come first serve basis. Full details will be given upon confirmation of your booking.

Give It A Go sessions are a great way to try a club or society with no pressure to join afterwards. Give It A Go is all about exploring LSESU’s amazing, student-led sports clubs, societies and the media group. Give It A Go sessions run throughout the year, for more information and tips on running a session visit the Give It A Go area.

Don’t forget the old techniques such as posters and flyers! Make sure you try and be as environmentally friendly as possible and only order the number of posters and flyers you can be sure to distribute.

Student group opportunities

We provide your student group with a number of opportunities to get involved with.

Working with other groups to collaborate on activities throughout the year, can really help boost your awareness of events and membership. Often collaborating helps the groups attract more people, and provide an experience for members that they would never have been able to do if acting alone.

LSESU offers networking events for Society Committee members during the academic year to help facilitate this kind of collaboration, and we strongly encourage you to attend!

One of the best ways of collaborating with others is to join in with one of the Union’s campaigns that run year-round, or to ask LSESU staff to help you launch a campaign of your own. Our Engagement Team can provide you with training and help you secure funding for a wide range of campaigns that support the values of our organisation and promote the interests of LSE students.

By teaming with others across the Union, you have the chance to bring about change both within the LSE community and in society as a whole. If you are interested in involving your society in a campaign, please contact us and we will try to give you the help you need.

As a student group you can get involved in the Student Training Awards and Recognition Scheme (STARS) which recognises well-run, inclusive and fun student groups. Receiving STARS can increase your website presence and benefits.

What can LSESU do to help?

At LSESU we have our own presence on social media, with thousands of followers, as well as a specific email that goes out to promote club and society activity and events.

Our Communications Team will always do their best to promote your activities, or indeed to help you celebrate your achievements afterwards, by scheduling some coverage on one or more of those platforms.

If you would like support on promotion, then all you need to do is tag @lsesu in your stories and we will share this for you! The only time we won't be able to support is during the Welcome programme and Elections period. 


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